SEO optimization - what should be considered
Especially the guidelines for SEO should be absolutely observed! Every webmaster needs at least basic knowledge for this. So the rules of search engine optimization. After many years of experience, we have sufficient SEO know how and in this way clearly distinguish ourselves from dubious providers. Violations of these Google punishes with a penalty (Abstrafung). A so-called penalty is a sanction or measure of Google that punishes individual websites, insofar as these violate the guidelines for webmasters (Google Webmaster Guidelines). This usually has the consequence that already achieved SEO rankings, your visibility in the organic search results and thus an immense share of traffic lost for the time being.
SEO stands for search engine optimization
SEO is the abbreviation of Search Engine Optimization. Translated into German search engine optimization. Along with SEA (Search Engine Advertising), SEO is a subcategory of Search Engine Marketing (SEM). Since Google is the world’s leading search engine, search engine optimization is more commonly understood as Google optimization, at least in Europe.
SEO and SEA - where are the differences?
With search engines such as Google, users are basically shown two different results after entering a search query (search terms / search term combination).
At the top and at the bottom are the Google ads (AdWords ads). In between, Google positions 10 results, also known as top ten. The so-called organic search results. Depending on the search query, local search results with Google Maps links are also listed above the natural search results. The ad spaces are subject to an auction mechanism. The advertiser must pay per click (PPC) for each of these. Google’s search algorithm lists websites in the organic results that best match the search terms entered in each case and does not require payment from the operator for this.
