The cost of search engine optimization can only be predicted partially. SEO is always dependent on hourly rates. Many website owners need more time and knowledge to optimize search engines. They turn to professional SEO agencies trained in this field and buy their time, which results in the so-called hourly rate. This varies from provider to provider. The hourly rate is often between 80 and 130 EUR on average. For the provider, these costs consist of tool costs, office rents, marketing costs, further training costs for employees, personnel costs for consultants, and administrative positions such as accounting, management assistance, etc. Another factor is the experience of the SEO company; here, the daily rate of costs can vary between 500 and 10,000 EUR.