Landing page optimization involves optimizing elements of a web page so that they can generate more conversions. Thus, landing page optimization is also part of conversion rate optimization. One method of LPO (Landing Page Optimization) is the method of A/B testing. Landing pages serve the online marketing campaigns. A large part of the budget and resources therefore go into them, so that traffic is generated on these pages. Landing pages are used to encourage customers to buy products, take advantage of special offers, subscribe to newsletters or perform other actions.
