Whether search engine optimization is still as “effective” as it used to be, whether it still has any relevance at all, and whether it is just trickery anyway are questions that are asked time and again by entrepreneurs of innovative start-ups. If your ideas don’t catch on as well as those of a competing company, you need to check your own methodology for weak points and, if necessary, improve on them. Repairing weaknesses in areas such as customer service, hiring new employees if the company is supported by too few employees, or meeting deadlines for new content could help.
Saying that it is no longer current or worthwhile to enter the search engine optimization business at all since the algorithm is constantly changing anyway, is of course absolute nonsense. Google also confirms that only businesses that appear in the search engines quite far up top are the ones that have the edge. A user’s gaze falls there first, and they usually find the answer to their search there first, so they will most likely not look any further. A successful search engine optimization campaign does not necessarily have to be super expensive, and it is even cheaper and more effective than purchased ads.
Speaking of purchased ads, Google itself offers the option of having an impact on your own ranking. However, investing in ads and spots here unfortunately means nothing, since the best positions are generally eaten up by the companies with the highest budget. It might even be that your company’s ad ends up being displayed at a time when users don’t normally spend time on the internet, for example at three o’clock in the morning. Statistically, the fewest number of purchases take place then.
What always does well is well-planned content. This includes error-free texts, interesting images, and suitable keywords. Videos are also welcome. If they are uploaded to YouTube, for example, this gives the first free backlinks to your own website. Backlinks can also be purchased, they are then placed at highly-frequented sources on the internet.
Professional agencies have specially trained professionals who know SEO and are aware of the latest updates, algorithms, and trends. They take on the tasks needed to become visible on the web and can show you some progress already in just a matter of a few weeks.
