Online shops always have to come up with something new when addressing customers, because the competition never sleeps. The following 5 tips explain how to perfect your own customer approach in order to communicate at the same eye level:
Tip #1: Recommendations
A user-friendly service is the be-all and end-all in e-commerce. Ideally, the customer should be shown alternatives and similar items to the product they are looking for. Extensions or accessories that match the product are also popular. Necessary extensions to the desired product should be listed or displayed so that the customer does not suddenly find out frustrated when he receives his order that he cannot use the gadget at all. Recommendations are not only good for the buyer, the entrepreneur also benefits from such ads.
Tip #2: Categorize customers
In the case of existing customers, it is also worth designing a personal approach that greets them again as soon as they repeatedly access the website. This strengthens customer loyalty and enables the company to show the customer similar frequently used offers. For new customers, it is worth using algorithms that work with the user’s region, for example, and compare content accordingly. Relying on the generally most popular offers can also be beneficial here.
Tip #3: Social Media
In addition, it is of course advantageous to address the customer via different platforms. Social media is a good starting point to symbolize to the customer that the company is networked everywhere. This is the only way to maintain optimal proximity to customers. It is best to make sure that different age groups are addressed differently and that they are adapted to their needs.
Tip #4: Customer feedback
In order to be closer to the customer, it is important to allow feedback. Survey buttons can help ensure that customers do not leave the site directly, but rather criticize it and thus improve the visitor experience. This helps the online retailer to make the platform more user-friendly.
Tip #5: Coupons
Coupons that promise free shipping or a 15% discount, for example, can also be decisive for the purchase. Existing customers can be sent extra vouchers on their birthdays. Here, however, it is recommended to use vouchers sparingly, otherwise the online shop can quickly become junk.
