This article is aimed primarily at hotel and website operators who offer bookings on their websites. In this article, we would like to explain in more detail what role visibility plays in this process, and also how you can get more bookings online.
Our first tip is dedicated to optimizing your website, since the quality of a website is one of the factors in determining its position in the rankings. It is also important that the website can be visited by mobile devices since more and more bookings are being made on cell phones, for example. Remember to keep aspects of user-friendliness in mind. Local keywords in texts, image descriptions, and backlinks also help ensure a better rating on Google.
Online booking tools such as those included on Airbnb or booking.com websites are popular and should ideally be integrated into your own website. It is important that they are seamlessly integrated and match the website’s design.
Reviews left by other users on the website also build trust and are often essential in making a decision. Integrating review options of your product/service can be done on different channels, for example on your website, your Facebook page, and on your Instagram account.
Another addition that you can include is the integration of call-to-action buttons. These serve as indirect encouragement to do something. The integration of call-to-action buttons can also increase the number of bookings since they fit into the website structure and guide users.
Featured snippets also serve to collect relevant information such as reviews, Q&As, addresses, etc. This allows important information to be displayed within search results, which will have a positive impact on the website.
