Here’s what anyone working on their SEO dreams about: a long-lasting boost in traffic. There are lots of tools on the market that promise the moon regarding traffic. As a SEO company, we have also taken a look at several of these tools, so we know what to watch out for! That’s why we would like to introduce a few of these tools that we are fans of to you.
SISTRIX: Sistrix is widely used in Germany. This SEO software is based in the cloud and makes not only SEO optimization possible, but also allows for an analysis in which you can compare your own organic visibility with competitors. Sistrix also shows your in-house visibility index and also stores historical data for over 100 million domains. This makes it an interesting option for those who like to see the bigger picture.
SEMRUSH: Semrush has a lot to offer for SEO keyword research in particular. This tool offers a database with millions of keywords of both international and local interest. You can also use it to perform backlink audits, domain analyses, and detailed technical SEO audits. According to Semrush, their platform is also cloud-based and is focused mainly on search engine optimization and visibility on Google. In addition, this platform offers helpful tools for content marketing and market research.
SCREAMING FROG SEO SPIDER: This tool is most suitable for advanced SEO users. Unlike the above, this tool needs to be installed on Windows, Mac, or Ubuntu. The tool is specialized in SEO site audits and on-site SEO.
AHREFS: Ahrefs is similar to Sistrix and Semrush. It is composed of five main tools: the Site Explorer, the Keywords Explorer, the Site Audit, the Rank Tracker, and the Content Explorer. The Site Explorer, for example, offers the option to research organic traffic and backlinks, or to find outgoing links. Ahrefs is optimal for those who like to experiment a lot and want lots of options.
GOOGLE SEARCH CONSOLE: The Google Search Console, like many other tools we mentioned today, is also cloud-based. With this tool, you can perform numerous analyses about Google searches as well as your own ranking and presence. You can take a look at not only your own performance, but also compare it to other websites, find problems, and determine measures to take based on the Insights. The data is sourced from Google directly. This tool is ideal for both beginners and experts.
SEOBILITY: Seobility is also used for analysis, optimization, and surveillance of your own website. It contains tools for on-page optimizing, rank tracking, and backlink analysis. This cloud-based tool also offers content creators an exciting option: recognition of duplicate content. Website administrators are also immediately notified of errors and server issues via e-mail.
SEARCHMETRICS: This software offers features such as the Research Cloud, the Content Experience, the Search Experience, and the Site experience. In the Research Cloud, for example, your own content performance is displayed in addition to any potential is has that has not been capitalized upon yet.
RYTE: Ryte is an all-in-one platform with headquarters in Munich, Germany. It offers 3 tools: Website Success, Search Success, and Content Success. This tool supports keyword research, content creation and optimization, technical analysis, and thorough on-page and off-page optimizations.
