Adobe on a shopping spree

After initial rumors about a takeover of the cloud marketing specialist Marketo from Adobe, it is now official: Adobe bought the company for around 4.75 billion US dollars. The software developer took over the online trading platform Magento in May.
With the takeover of Marketo, Adobe can act much more strongly against Oracle and also against Microsoft. With the marketing specialist, Adobe’s cloud offering could be further expanded. In addition, Marketo offers the US group a strong position in B2B marketing in no time at all. A tactical acquisition given the growing revenue and adoption of cloud businesses that quickly explain Adobe’s growing revenue.

December 21, 2018

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