But how do I do SEO myself?
First of all, you need two things: time and patience. SEO does not happen overnight. It requires regular maintenance and time for an appropriate structure to be established. And because SEO does need time before you can harvest the fruits of your labor, a certain amount of patience is required. Part of search engine optimization is doing work for the current keywords and the continual maintenance of blog articles and content, which need to be updated or added to regularly, for example. It’s important to keep the following things in mind while doing search engine optimization:
- Create content worth reading. As mentioned before, the users are the main focus of content created. Content is created for users and should offer them something meaningful – entertainment, information, or help. However, it has been shown that shorter and to-the-point blog articles are better than ones with long and complex sentence structures. Using too many technical terms should also be avoided. All good content is well-researched, so be sure to use high-quality and reliable sources.
- Important keywords, but don’t overdo them. Use tools like Google Suggest, Google Trends, or Google AdWords to “sniff out” the latest keywords as well as those suited to your content. For this, both short-tail keywords (only the search term) or long-tail keywords (several words) can be used. These keywords can also be changed later.
- Invest in tools. SEO requires hard work, but tools can help to make it easier. They provide current rankings for your articles or keyword research, for example. In addition, you also have the option of comparing your website’s performance with that of your competitors, allowing you to discover and take advantage of unused potential. These tools also offer many other options for search engine optimization.
