From young to old, everyone owns a smartphone these days. Looking at the smartphone is the first thing after getting up and the last thing before going to bed.
Statistical figures even show that the numbers of computers sold are decreasing year by year and mobile device purchases are increasing.
The majority of Internet shoppers prefer their smartphone to their computer when shopping. In many cases, users no longer even have a PC at home (https://www.impulse.de/management/marketing/mobile-marketing/2629325.html). No wonder, because the easy operation as well as the user-friendliness make it possible to research products anytime and anywhere and to order them immediately in an uncomplicated way – it is only a finger swipe away. That’s why it has been true for years that mobile devices are also very important for marketers and can no longer be ignored.
Smartphones and other mobile devices such as tablets have been the focus of online marketing for several years now. Trendy fashion brands in particular, but also other innovative brands, have recognized this early on.
Thus, it is becoming increasingly important for online marketing to optimize websites for mobile devices and to design them aesthetically. After all, the majority of people use their smartphones to surf the Internet. Furthermore, smartphones enable digital advertising content and messages to reach potential customers faster and, above all, in a location-based manner. This is because Google and also other modern web solutions know their current location.
Accordingly, the challenge and focus of online marketing will be to adapt the website content of companies and stores to the small displays of mobile devices. Relevant content will then become increasingly important so that websites can also be significant in the mobile area and rank well in Google and Co.
