Even Instagram is not spared from the eternal optimization for search engines. If you want to get involved, you should make your SEO account fit, because this is the only way to increase your own reach.
The number of advertisers on the popular platform continues to increase radically. Instagram is becoming an online marketplace, and companies are scrambling to find new potential customers. It is important that the account is also visible in search engines, because Instagram normally blocks its users’ pictures so that they are protected from the search engines and private pictures are not accessible to everyone via search engines.
Search Engine Watch’s Manish Dudharejia shares some useful tips for marketers to take advantage of Instagram:
1. First of all, the Instagram profile should be set to public so that content on the account and stories are accessible to everyone. While this process doesn’t provide any benefit to search engines, it can mean a larger increase in subscribers.
2. Companies can also specify social media profiles via schema.org markup via Google, which are then displayed when the company searches in the Google search engine and thus have a direct link to these profiles.
3. Duharejia also recommends using keywords in the username. The name should thereby bequeath a recognition value, but it shouldn’t be too special either.
4. The keywords not only play an important role in the user name, they should also be noted on the profile. The bio is the profile’s business card, the most important things should be noted here, but at the same time users should not be overwhelmed by long text and hashtags. A link to the website should be set anyway.
5. Captions under the images are exactly the content that is also displayed on Google. Therefore, this content should be written in a particularly meaningful way. Important information is recommended to be at the beginning of the caption, as this looks more aesthetic in search engines.
