Until now, only India, Indonesia, and Nigeria had access to Google Question Hub, but now the USA and possibly other countries will follow shortly. Thanks to Google Question Hub, targeted content can be created that is clearly in demand from users based on their search queries but has not yet been answered accurately. By using Question Hub, many topic areas and previously-hidden content can thus be discovered, for which publishers and creators can provide multiple answers if it fits into their areas of interest.
If you are “operating” from a location within the United States, access via Search Console becomes possible after registering with Google. After registering your specific site, unanswered questions in your area of expertise can then be viewed. If an informative article is written for a question listed on Google Question Hub, the URL for it can be shared as an answer under this question.
In addition, customer reactions can also be viewed under Google Question Hub, as well as the performance of the post. However, submitting content via Question Hub does not necessarily mean that creators and publishers are at an advantage – the submitted posts are still evaluated just like all other posts, and the same criteria for evaluation applies here just as for all other posts by Google. So Google Question Hub is only a further tool at hand for content writers.
It is not yet clear when Google will also provide access to Google Question Hub in Germany and other European countries. Until then, the tried-and-true tools for content creation will continue to be used there.
