The end of the year is not only a good time for making resolutions for yourself, it is also a good time for your own company to review its past few months and reflect on what went well, what didn’t, which goals were achieved, which ones weren’t, and what can be done better next year.
It is also time, for example, to take inventory of the results of actions taken and how they affected traffic. Has your company found suitable keywords that bring users to the company’s site and make its own website appear high up among the search results? Because this “free” or gratuitous traffic also gives your company visibility on the web. Without this, companies may have problems that your company would be perfect to solve, but if they do not know that your company exists, they will end up instead with the competition.
User behavior has also changed during the pandemic. Search queries that skyrocketed in 2020 were, for example, “toilet paper/disinfectant near me,” “how to wash hands properly,” or “corona news.” We’ll tell you in a minute what this has to do with optimizing your own website. What can be deduced from search queries such as those mentioned above is that consumers, even if they now spend more time at home, still want to order food, buy products such as clothing, get gifts and, above all, save money. Moreover, this moment is exactly the right one for companies to start practicing long-term goals in managing their website, because these are permanent, while a pandemic is not. In addition, optimizations for search engines have more advantages than just increased traffic. Among other benefits, it is possible to build a real community. If users find what they are looking for on your website, there is a higher possibility that they will stay longer and visit it regularly.
So let’s move on to our tips for 2021.
Something that is booming this and last year is Voice Search. Voice search is a way for more and more people to get information even more easily, in particular when you’re busy with something else and need to keep your attention on the road when you’re in the car, for example. Companies should therefore make sure that they also use keywords that could be used in simple questions and for which their own website offers suitable solution suggestions.
As we have already seen above by the search query for “toilet paper and/or disinfectant near me”, local search has also experienced a significant jump upwards. Local purchases are also expected to become more important in the future. This ongoing trend can be integrated onto your website in its structure, for example, by uploading regular posts with local content or publishing guides. In addition, one’s own company appears more reputable if other local companies have backlinks to your company. Furthermore, a Google MyBusiness account should be available and a link to the company should also be placed on Google Maps.
Text and guides do not hold the customers’ attention forever, though. A medium that enjoys particularly great popularity is moving image content aka videos. YouTube already has more than one billion users. According to estimates, more than 80% of all web content will be videos by 2022. In these regards, YouTube is not just a site to watch funny videos to pass the time, quite the opposite – after Google, YouTube is considered the second-largest search engine. By having interesting titles, helpful content, optimized videos, and a user-friendly appearance, this search engine can be used effectively.
These are just a few of the trends that are coming our way in 2021. However, you can already implement these tips as a good basis for generating your own traffic and setting up your website in the best possible way.
