In the marketing sector, calls to individual advertising media are logged; these are known as ad impressions or views. Ad servers then log these calls. Billing is based on the price per thousand contacts. In addition, further statistics can be provided by means of the calls, so that advertising media can be optimized, because clicks, leads, sales and orders are also recorded here, among other things.
Click-through rates can also be determined in this way.
As an SEO company, effektor specializes in search engine optimization and developing successful concepts for long-term positioning in the TOP results of Google and Co. Interesting facts, relevant links and information on SEO projects as well as topics that are good to know.
In addition to search engine marketing, effektor creates sophisticated web design, develops web shops, and produces product or image films. Depending on the company’s needs, individual creative marketing concepts are developed. As an international agency, we work for various industries worldwide.
