The bounce rate measures the visitor behavior on a company’s website and refers specifically to visitors who leave the website after a few seconds or directly. Therefore, it is of course important that the snippets displayed in Google searches also show what the website itself promises and that the website meets the expectations of the visitors. If this does not apply, a “bouncing” takes place, the customers leave the web page very fast again and search further in the search engines. According to link-seo.de, the optimal bounce rate is 40%.
