Facebook is now a household name.
In 2004, Facebook was launched by Dustin Moskovitz, Chris Hughes, Eduardo Saverin and Mark Zuckerberg.
Back then, however, today’s social media giant was still intended as a small network for college students. Today, it is the largest social media platform in the world and impresses with over 1.5 billion active users.
It’s an ideal platform for sharing, planning, and liking.
But the social media platform is also ideal for advertising measures, because advertisers can even live out their creativity on Facebook.
The social network offers some advantages, which you will learn about in the further course of the article. We will bring you closer to Facebook marketing with tips and tricks.
Is it even worth the effort for the marketing measures on Facebook?
Sure!
However, this is not an easy task. Strategic conception and creative thinking are also required here.
Interesting facts for marketers:
- 73 percent of users say Facebook marketing is the most important social network for businesses.
- 61 percent of companies use Facebook for their marketing.
- There are 50 million Facebook pages on Facebook – 40 million of which are company pages.
- According to Facebook, there have been 25 percent more active marketers since February 2015. There are now 2.5 million users on the social network.
Suggestions for successful marketing for the world’s largest social network:
Mit diesen Tipps und Tricks soll es den Advertisern gelingen, sich im Facebook-Marketing Wettbewerbsvorteile zu sichern, ohne mehr Geld ausgeben zu müssen.
- Business owners should make sure that the page is created under the “Local Business” section and that a valid address can be seen.
- Advertisers should create what is called an “interest list.”
- “Call-to-action buttons” should be built into the page. Through these buttons, businesses can redirect Facebook users anywhere.
- Advertisers should use an analytics tool like “Topic Data” to see what topics their own customers are talking about.
- Tools for replying to user comments on the Facebook page can also be very useful.
- Another helpful tool is Audience Insights. This allows companies to create a profile of their target group.
- Who wants to make video advertising: the story behind the video should be adapted to the target audience. The first seconds of the video should be chosen wisely and it should focus on storytelling.
- Use only high-quality content: that is, content that the target audience can learn from, share, and interact with.
- Companies need to give users a reason to visit the page again and again. For example, giveaways or great offers can be posted here that expire in a few hours after posting.
- If there are other social networks from the company, they can also be included on the Facebook page.
- If something is posted, it should not be posted at the “high times”. Best in the evening between 22:00 and 03:00 in the morning.
- Companies should ask questions of users and also share something like “behind-the-scene content.”
- Facebook pages and posts are rated by relevance: page relevance depends on what feedback the social network expects from the target audience on a posted ad.
Find out more at: lnternetworld-Facebook Marketing
