Learn more about current trends, news, and tips from the SEO and SEA industry with the effektor SEO blog. We write about relevant updates and innovations in search engine and online marketing around Google & Co.
An outstanding online presence is vital for businesses of all sizes in the digital age. Whether you’re a small local business or a multinational enterprise, optimizing
Digital advertising expenses all around the globe have been statistically rising since 2010. For instance, the overall cost of online advertising in 2021 reached more
In today’s rapidly evolving digital age, having a strong online presence is essential for the triumph of any promising business. One of the most instantaneous
Marketing in companies in 2023 makes ChatGPT. Really now? Is that right? ChatGPT: Marketing is dead? Has no stone been left unturned in the marketing
Outdoor advertising is now increasingly found in digitized form and as an integral part of the programmatic ecosystem. Combining outdoor advertising with other digital worlds opens
The 2020s have had and continue to have a rough ride. The global pandemic COVID-19, the ongoing discussion about the challenges of climate change, disrupted
Email marketing: old hat? Not at all! There is hardly a more efficient method of creating awareness, converting one-time customers into existing customers, and actively
Many see it only as a trend, but In recent years, sustainability has become one of the most obviously important advertising topics in marketing. Even
There are many exciting ways to make one’s marketing and sales campaigns interesting without spending a big budget immediately. One of them is the right
Web design and the power of psychology What do many large companies have in common regarding advertising media? They use them specifically and according to
A content audit can determine how good the website content is, which is most polarizing, and what still needs improvement. By taking stock of all
Marketing departments and agencies are known for placing a lot of emphasis on the general aesthetics of things. However, the right metrics are just as
The Trending Topics filters allow searchers to filter their search results on Google Search – such as by sports, weather, or education. Google has long
You have great products, a strong brand, and a well-designed website that perfectly conveys your brand mission, your CI, and your USP. The website has
The fact that search engine optimization and web design are interconnected is probably blatantly obvious to you – especially if you have ever tried (and
For an SEO strategy to be effective and robust these days, it is imperative that all new search engine developments and fundamental ranking factors are
The internet is a beloved marketing tool – this rings especially true for B2B companies. But a different approach needs to be taken when compared
But how do I do SEO myself? First of all, you need two things: time and patience. SEO does not happen overnight. It requires regular
Search engine optimization is a must for anyone looking to promote their website. Almost all of the 3.5 billion daily search inquiries are performed using
The most difficult task regarding your web presence these days is not getting it set up well, but rather keeping it well-maintained. How do you
Our detour through the magical world of search engine optimization has now reached an end It’s not about the destination, it’s about the journey. This
Here’s what anyone working on their SEO dreams about: a long-lasting boost in traffic. There are lots of tools on the market that promise the
Our tour of the magical world of search engine optimization is nearing an end Google’s “Search Engine Optimization (SEO) Starter Guide” serves as a solid
We often write about what you need to do for a better ranking, about new tools, tips, and tricks, and changes in the algorithm. However,
Our tour through the magical world of search engine optimization now takes us behind the scenes Hey everyone and welcome back! Last week’s blog topic
New Features for Google Photos: Fees to be Applied Google made a big change this month – on Google Photos, to be exact. Since June,
Our tour through the magical world of search engine optimization is now underway After a trip to the dark side last week, the so-called Black
The constant changes occurring during our digital age do not bypass online marketing by any means. Innovations such as speakers or voice assistants play an
Recently, we explained what makes up SEO-optimized texts and what needs to be paid attention to in creating this content. But after these entries are
Keyword tools are a dime a dozen, yet it can still be difficult to maintain an overview of the different options available for keyword research.
Our tour through the magical world of search engine optimization is now underway Last week, we talked about the many great advantages that establishing and
How to write successful SEO content Our last post explained why SEO texts are in fact so useful and what exact purpose they serve. But
Even small businesses can implement link building. And it pays off! In this post, we will show you useful strategies and tips for small businesses.
The first time you heard the term “search engine optimization” (short: SEO), you probably asked yourself several questions, starting with basic ones, like: what is
Can Google punish websites for using Google Analytics? Many users ask themselves this question. The quick answer off the bat is: no. According to a
A short tour through the magical world of search engine optimization The term search engine optimization, or SEO for short, has become quite a hot topic
According to information from a recent Searchmetrics analysis, a majority of websites are threatened with a loss in ranking because they do not fulfill the
Would you like to increase your visibility in Google? Then reading this article will serve you well since we would like to let you know
This article is aimed primarily at hotel and website operators who offer bookings on their websites. In this article, we would like to explain in
Google updates are notoriously known to be a double-edged sword. While they offer optimization and all sorts of exciting new features, and are meant to
In this article, we would like to give you an overview of the current trends in SEO. Staying up to date allows companies to get
SEO analyses including global data from SparkToro found that nearly two-thirds of all searches on Google ended with “no click”. This was determined on the
We’ve probably all experienced it at one time or another: you enter a search term in Google and, despite typing errors, Google suggests exactly the
This is a question that companies ask themselves over and over again: should we do the SEO ourselves or should we hire a SEO agency
When it comes to a poster child for successful B2B marketing, LinkedIn and Xing are often mentioned. While these platforms allow for the creation of
Starting in May, the previous search engine ranking factors will be combined with the Core Web Vitals. The Core Web Vitals include three UX-based signals
If you’re sick of your current email marketing design, this week’s post will give you some new inspiration and tools to ring in the spring
In the next few days, Google’s mobile search function redesign will be made live to users. Overall, the new design represents a “scaling-back”, but will
Search engine Google is currently testing a new feature that could make their news overview even more practical in the future. Google has plans to
Google’s latest update last year will factor page experience into ranking search results in the future. In this article, we explain what Google’s algorithm looks
Just how important the quality of a website’s content is becomes clear to anyone who takes a closer look at the must-haves for search engine
A constant stream of store closures due to the pandemic has continually presented owners with new challenges, whether it be new mandates that need to
Search Engine Optimization aims to better organize the ranking of search engine results (i.e. Google, Bing, etc.). For website owners, a high volume of traffic
Until now, only India, Indonesia, and Nigeria had access to Google Question Hub, but now the USA and possibly other countries will follow shortly. Thanks
The end of the year is not only a good time for making resolutions for yourself, it is also a good time for your own
The SEO billboard of a company is probably the most important thing in advertising their own company because it is the first contact between potential
Competitor analysis is a fundamental part of a company’s SEO strategy. It is important to determine their strategies in order to see how well-developed they
Google My Business offers companies the opportunity to expand their online presence for free. Through their GMB profile, important information such as opening hours, address,
Google recently announced that the core update will be rolled out before the end of the year, so in December. It consists mainly of algorithmic
Starting next spring, something that’s been in the works for years (and has been talked about for a few months) is now scheduled to take
Once a subscriber of a streaming provider, always a subscriber – you feel like you can’t do without it anymore. Amazon Prime, Netflix, Hulu, or
With the new update for Google Maps, a new feature is planned to be rolled out. In the future, users will be informed about which
You probably recognized the reference to Aldous Huxley’s “Brave New World” in the title, so you can probably already guess its connection to this week’s
There is no way around search engine optimization for companies anymore. This being said, it is worth considering whether a company should have its search
Changes in data protection, the use of cookies, blocking, and browser providers are creating more and more obstacles for programmatic advertising. Although programmatic advertising proved
Rebranding can be relevant for any brand for a variety of reasons. However, this means that the brand is facing a big, awkward step. But
Masses of URLs are disappearing from Google right now, which has caused a strong fluctuation in the ranking. According to Google, an indexing problem had
Scripts, mostly JavaScripts, are rendered in order to speed up the loading times of websites. A distinction is made between prerendering, server-side rendering, and dynamic
1000 tests a day – that’s how many tests Google aims to perform to improve the quality of search results. Their controls are tightening in
Artificial intelligence (AI) has been around since the 1950s and has had an increasingly large impact on the corporate world. The use of AI within
A smart content strategy is considered a game-changer for any business. Better SEO, thoughtful leadership, more organic traffic, and increased subscriber rates are just a
In the future, it should be easier for users to view or get their own image licenses. It’s often not clear which licenses are suitable
If you want to get traffic and be ahead of the pack in your SEO game, you have to make sure that your landing pages
Search engine optimization is one of those high-priority tasks that require regular maintenance. If you want your website to have good visibility on search engines,
The search engine Mozilla recently had to lay off a quarter of its salaried workforce. The numbers are frightening, but the reasons for the abrupt
We want to dedicate this article to the search engines Google Ads and Microsoft Advertising in regard to SEA. Marketers who focus on search engine
Bing is the second most popular search engine in the western world after Google. After an update of their guidelines, Bing announced the factors that
Word of mouth has always had a major influence on people’s buying behavior. Popular products or services were recommended by family, friends, or acquaintances. Word
Anyone who wants to advertise on Google’s search engine in the future or generate new ads should first familiarize themselves with the online giant’s new
Extensive research and tedious calculations are not necessarily required for good content. Marketers have access to tools that make it much easier to analyze their
Well-known large companies such as Netflix, Uber, etc are among the companies of the future because they all share the same core aspect: their business
There is some current news from Google that should be of interest to webmasters of all kinds. Coming soon, a new ranking factor will be
The Corona pandemic continues to hold public life, professional life, and even the economy in check. While we can’t assume recovery will happen any time
Content? Keywords? Online Marketing? We have a rough idea of what these terms are about, but we struggle to come up with a definition of
The impact of digitalization on the economy is becoming more and more visible. This means that not only large corporations have to regularly address their
Even in times of crisis, search engines do not sleep. More than ever, people use the search engine Google to get new information about the
The term “keyword cannibalization” may sound a bit funny at first, but it’s a relatively common problem with websites that have new content uploaded on
Evergreen content means exactly what it indicates: evergreen content generates consistent, regular traffic to your website. This often involves timeless, classic topics that do not
Two aspects are important for websites to rank this year: a high-quality website and lots of user signals. seo2b’s SEO experts are currently offering a
SEM agency Smarketer, with the help of Google and Microsoft, recently published a guide that gives helpful advertising tips to different industries on how to
As of recently, users are now shown new attributes for restaurants. In Local Search, users are informed about which alternatives restaurants offer in the current
The Corona crisis has brought many institutions and businesses to a standstill. In order for website owners to keep their users up to date on
Even though Google’s ranking factors seem to change constantly with each new update, backlinks never diminish in value. They continue to help the algorithm to
In optimizing for Google, the quality and added value provided to visitors of (entrepreneurial) websites are the most important factors. There are more than 200
The changes within search engine optimization made one thing particularly clear in recent months: the guidelines for SEO experts and website owners have changed significantly. The
The SEO business is in continual motion. What leads to a better ranking position on a search engine today could lead to the collapse of
In January, Google released a new update, the January 2020 Core Update. The update has already had a strong effect, especially on ranking factors. We
When it comes to translations, many take the easy way out via online translation tools offered by Google or Microsoft, for example. The tools save
A test phase is currently running for some users, which enables commenting on live TV shows in Google Search. Users who are selected for this
Annually, at the beginning of the year, about 10 predictions are made regarding the SEO business for the upcoming year. If five of the predictions
While social platforms like Facebook, Instagram, TikTok, and LinkedIn are becoming increasingly popular and enjoying rapid growth in new users, the question arises as to
Whether search engine optimization is still as “effective” as it used to be, whether it still has any relevance at all, and whether it is
SEO is a constant, ongoing process. This fact leaves room for various interpretations and myths. Kaspar Szymanski, an ex-Google employee, has uncovered 10 typical SEO
The new Google update is said to be one of the “biggest leaps in the history of search,” according to this search engine king. “BERT”
The guidelines for a good position in search engine rankings are constantly changing and never stand still. Changes happen all the time to keep the
By the beginning of September, the first companies have already started Christmas pre-sales and advertising for this to match. Annually, millions of searches take place
SEO texts are an important component for (and often responsible for) a good ranking among search results – if they are assembled correctly. If you
It is no longer a secret that internal links improve rankings on the Google search engine. Website structure is the be-all and end-all. It allows
Having a business card on Google My Business is one of Google’s most important ranking factors because it is often the first point of contact
Amazon is one of the largest online retailers in the world. Since this platform is also governed by a strict algorithm, we would like to
For years, there have been rumors about social signals and their influence on Google search results. Social signals, which are for example likes, votes, views,
For users, the rule on snippets used to be: Either a snippet set by Google or no snippet at all. Various new attributes now provide
SEO is an ever-growing marketing field and everyone wants to get it right. Everyone tries to find out the ideal way for their own company
Pinterest is a popular platform when it comes to inspiration and ideas. This visual search engine offers everything from gardening tips to literature guides, recipes,
There is an assumption that Likes, Tweets, and Shares alone make up the position in Google’s ranking. But this has not been the case for
Google’s new update was aimed at one thing in particular: to also give the smaller pages in the ranking a chance to assert themselves alongside
The loading speed of your website can be a blessing or a curse. It is one of the factors that determines whether and how long
The last core updates caused a lot of change and moved some websites down a few places in the organic ranking. However, image rankings were
Search engine optimisation aims to optimise content from web pages, blogs, images, videos and other content to improve the reach among Google rankings. We now
What applies to all other websites also applies to financial companies: they have to fulfil certain criteria in order to be seen by Google and
Youtube is the third largest search engine after Google Search and Google Image Search. Especially via the “Recommended Videos” function, Youtube is gaining more and
Search engine optimisation is a great building block for more traffic. However, many website owners still don’t know how to get the most out of
Search engine optimisation is actually like nutrition. Everyone knows how to do it properly, but you rarely manage to rebel against your own inner weakness
Last week, Google launched a new interface for mobile search. However, Google just set up guidelines for this. The favicons, which are displayed at the
Online shops have become an integral part of our everyday lives. Ordering is easy and works for many of us who simply don’t have the
Feared and hotly besieged: the SEO penalty. But when do you have to expect a penalty and what actually leads to it? The goal of
The digital age holds many advantages in terms of attracting new customers for services. The success of a brand depends on an innovative marketing process,which
The Internet is not spared conflicts and confrontations either, because this is where the major platforms meet. It’s all about power and money. Amazon and
SEO and SEA is not just about discovering suitable keywords and hitting the jackpot with the right keyword, there are many more factors that play
Google Discover offers users the option to discover new content, as the English term “Discover” suggests. This content is displayed in the normal search without
Only a few years ago, the top ranking of the search engines was a simple, well thought-out system made up of links, page content and
Even Instagram is not spared from the eternal optimization for search engines. If you want to get involved, you should make your SEO account fit,
Digital platforms today enable a completely new spectrum for marketing. Waste coverage can be minimized through constant analysis. There are different measures to improve your
It’s no secret that a rapid rise in search engine optimization remains wishful thinking. Successful search engine optimization is much more than a few good
Search engines also play an increasingly important role for small and medium-sized companies, especially when it comes to marketing. Search engines work on the principle
The SEO tool provider Semrush conducted a study to measure the frequency and cause of broken links. 150,000 randomly selected websites were analyzed for this,
Since the last Google update, a new ranking among the search results has been established. In March, Google gradually added more changes to the update,
Online shops always have to come up with something new when addressing customers, because the competition never sleeps. The following 5 tips explain how to
In order to achieve self-set goals in the SEO area, it is often helpful to build up a network of different departments. It can often
Searchmetrics evaluated Google indices from ten international markets to identify the domains with the strongest visibility rates. The results were published in the 2018 Global
Google owns around 7000 internal websites, which Google data scientist Sean O’Keefe spoke about. This gave a rare insight into Google’s SEO strategy. He reported
Image SEO could become more important this year, according to Twitter. For the most part, SEO companies work with texts, the images always played a
It is often said that content marketing in the B2B area would not make sense. Arguments arise that one’s own industry is too specific to
After Google introduced the Shoppable Image Ads (we reported), the company now offers four useful features for the local shops in the city. The first
The digital marketing agency StrategiQ recently developed a new extension for SEOs, which should make it easier for SEOs to make changes to websites in
Do you know the difference between organic and generic search results? The generic search results are paid advertisements, which are always at the top. The
After initial rumors about a takeover of the cloud marketing specialist Marketo from Adobe, it is now official: Adobe bought the company for around 4.75
With blockchain there is an opportunity to positively change digital advertising. Blockchain technology is already being used successfully in banks or in the legal and
Image content is becoming increasingly relevant. After all, who wants to just read through a text? We inspire ourselves with pictures and develop ideas further.
Information transmission through subtitles plays an important role not only for feature films nowadays, but is also more and more important for video content and
In recent years, more and more jobs have been cut in the marketing area. Algorithms take the place of workers. According to the Institute for
Click depth defines the number of required clicks from the home page of a website to the individual page. Google Webmaster Trends Analyst, John Mueller,
Tim Soulo, Ahrefs’ head of marketing and product strategy, conducted a study based on a billion websites to investigate why some of them aren’t being
The Internet Trends Report The Little Perkins analyst Mary Meeker forms one of the highlights in the tech world every year and consists of interesting
Google rudert zurück. Nachdem Ende 2017 die SEO-Descriptions auf Desktop-Geräten durchschnittlich auf 221 Zeichen und auf mobilen Geräten auf durchschnittlich 182 Zeichen erweitert wurden, macht
Are you faced with the challenge of translating your website? Avoid these three mistakes. The first mistake that is often made when translating websites is
What is the name of the second largest search engine for Google? Right, YouTube. Every day, over millions of minutes are provided to new content.
Mobile devices have become increasingly popular in recent years and are already more popular than desktop search in many industries. As a result of this
Should one focus on holistic content? Recently, the SEO community has been focusing on so-called holistic content, which has been the subject of intense discussion.
The best rankings in the search results do not come by themselves. Therefore, one should not only focus on technical SEO and keyword-optimized texts. Images
You have a website and you are not satisfied with your ranking? Did you know that it can take up to 900 days until your
The market platform tool provider Appinio has launched a survey. It wanted to find out on which platform advertising is best received. Over 4000 people
SEARCH TRENDS: THE 12 MOST SEARCHED “HOW-TOS“ Google collects all the data on search trends. It’s not news to us that Google loves data and
SEO: HOW THE RIGHT URL INCREASES GOOGLE RANKING For a higher and better ranking on Google, an optimized URL is a relevant criterion and of
NUMBER OF USERS ON INSTAGRAM Als Social Media Plattform ist Instagram nicht nur für junge Nutzer, sondern auch für Unternehmen wichtig geworden. Zentrum des Ganzen
A crash in the Google ranking can have various reasons. Identifying these reasons is becoming increasingly difficult for many. Most of the time, it is
Sudden ranking losses may have various reasons. In our multi-part series of articles möchten we would like to inform you about what the causes for a ranking
And here comes the recipe to find out what the reason is: A significant drop in Google ranking can have a wide variety of causes.
We would like to start the year with something fundamental, because even in 2017 it looks – based on the current market distribution in Germany
IN OUR SECOND CONTRIBUTION TO THE SEO FACTORS AND GOOGLE TRENDS FOR THE YEAR 2017 WE DEDICATE OURSELVES TO “RANK BRAIN” Google’s artificial intelligence RankBrain
WHAT SHOULD YOU LOOK OUT FOR IN SEO 2017? Constant updates of Google algorithms challenge marketers more and more every year. Even in 2017, there
In October 2016, the new Penguin 4.0 update was released by Google. What are the changes and what does it mean for SEOs and online
OUR THIRD AND LAST ARTICLE IS ABOUT VOICE SEARCH In the future, the trend is to use voice-controlled search queries such as “Voice Search”. In
That Google’s main focus is now on the mobile business was clear at the latest since Mobilegeddon 2 (effektor reported) klar. Now the search engine giant
From young to old, everyone owns a smartphone these days. Looking at the smartphone is the first thing after getting up and the last thing
The provider Yahoo blocked automatic forwarding a few days ago. This was said to be due to maintenance work.But many believe it was disabled to
On 11 August 2016, the three email providers 1&1, GMX and Web.de announced a major security vulnerability.Unauthorised users could have used other people’s mailboxes and
dos-donts-for-your-content-6-questions-you-should-ask-yourself-for-good-content/ Presumably everyone is convinced of their content – why else would they publish it? Unfortunately, many people wear rose-coloured glasses when it comes to
Your website also excels in user-friendliness on mobile devices? A reason to be happy. Because as of May 2016, Google rewards mobile-friendly pages more than
Facebook is now a household name. In 2004, Facebook was launched by Dustin Moskovitz, Chris Hughes, Eduardo Saverin and Mark Zuckerberg. Back then, however, today’s
The PageRank of the past no longer has any meaning for Google, no longer says anything about the rank of a website and also no
On November 10, the Search Conference took place in Munich (Germany). At the event, experts discussed and presented the latest trends and topics on search
Long waiting times are generally regarded as annoying. Waiting for hours in waiting rooms, traffic jams or the sluggish loading of a website can be
Content is important. Content is valuable. Content is king. You can’t hear it anymore – at least if you poke around in the SEO area.
Web design is an important topic nowadays. A convincing internet presence is crucial for every company to express seriousness and competence. For this, everything must
As an SEO company, effektor specializes in search engine optimization and developing successful concepts for long-term positioning in the TOP results of Google and Co. Interesting facts, relevant links and information on SEO projects as well as topics that are good to know.
In addition to search engine marketing, effektor creates sophisticated web design, develops web shops, and produces product or image films. Depending on the company’s needs, individual creative marketing concepts are developed. As an international agency, we work for various industries worldwide.
